Vaulted stone cellar with rows of oak barrels on either side of a flagstone aisle
Le Cellier Privé

Independent cellar advice

Your cellar,
made to measure.

We design your cellar around your tastes, your budget and the time you want to give it. Then, at the right moment, we point out the bottles that deserve a place in it.

An advisory service, not a wine shop. We do not sell a single bottle: you pay for advice, then buy your wines wherever you like.

Start the diagnostic Discover the method

What we believe

A fine cellar is not accumulated. It is composed — wines to open, others to wait for, a few to keep for many years.

The origin

A cellar is built
over years.

“A great cellar takes time. I give you yours back.”

My name is Frédéric, I am 36, and wine has been part of my life for more than ten years. What has always drawn me is terroir: what a hillside, a soil and a vintage have to say in a glass.

Over time, I realised something. Even for an enthusiast, building a cellar over the long term takes a great deal of time. And even when you give it your evenings, something is always missing: an appellation you never found the time to explore, a vintage you cannot find without comparing ten different websites.

That is how Le Cellier Privé was born. I want to give everyone the chance to build a cellar that makes sense, without spending too much time on it: a plan composed around your tastes, your needs and your goals, then guidance over the years, at your own pace.

I do not sell wine, and no commission decides what I recommend. My work is to do for you the research, the comparisons and the choices I have been making for years for my own cellar.

Frédéric Le Foll

Founder of Le Cellier Privé

The method

Three steps, one cellar.

From our first exchange to the bottle that joins your cellar.

  1. I.

    The diagnostic

    Your budget, the regions and styles you enjoy, how often you open a bottle, where you keep your wine. You leave with your profile and a first budget split.

  2. II.

    The Cellar Book

    Your personal cellar plan: specific wines (never more than six bottles of the same one), their quantities, their drinking windows and a buying calendar over twelve to twenty-four months.

  3. III.

    The Private Cellar

    We keep an eye on merchants for you and write when a bottle fits your plan, your budget and what you already own.

A letter, not a promotion

Every recommendation
says why.

Why this bottle, how many to buy, and what will be left of your budget. A week without the right opportunity is a good week: we never write just for the sake of it.

Illustrative example

Clos Baquey 2021

Domaine Elian Da Ros · Côtes du Marmandais · Red · 75 cl

“This bottle fills your South-West allocation, still empty. Its style matches the structured reds you enjoy, and its price is within your range. We suggest two bottles, to open in a few years.”

Price observed
€39.90
Suggestion
2 bottles
Budget left
€2,160
View at merchant

Price observed on 20 October 2026 at an online wine merchant, for illustration. Some merchant links (Vinatis) may earn us a commission: they are marked “partner link” and never influence the selection.

Our services

Three ways to begin.

You pay for advice, never for bottles: you then buy the wines from the merchants of your choice, at their prices.

The Diagnostic

Free

About ten minutes of questions, no sign-up, no card.

  • Your wine profile
  • A split of your budget
  • An ageing strategy
  • Five bottles to get your bearings
Take the diagnostic

The Cellar Book

€29

One-off payment · a PDF document: the precise list of wines to buy for your cellar.

  • Twenty to thirty selected wines
  • Sourced indicative prices, drinking windows
  • Buying calendar over 12 to 24 months
  • Alternatives and food pairings
Get my Cellar Book See a sample Cellar Book

The Private Cellar

Cellar Book included

€14.90 / month

3-month minimum, or €149 a year · your Cellar Book, your online space and our buying advice.

  • My Cellar, your online space : inventory, bottles ready to drink, balance of your cellar
  • “What shall we open tonight?” from your own bottles
  • Tracking of your purchases, your budget and your tastings
  • Personal buying advice, checked prices
  • Pause or cancel in one click, after 3 months on the monthly plan
Join the Private Cellar Visit My Cellar (demo)

Already have a cellar? The Private Cellar also works on its own, without the Cellar Book.

The house

We do not sell
wine.

Our only job is to advise you. You buy wherever you like.

A ranking that cannot be bought

A merchant's commission never moves a bottle up in your recommendations.

Partner links, clearly labelled

Some merchant links (Vinatis) may earn us a commission: they are marked “partner link” and never influence the selection.

A crossed-out price is not a bargain

We compare with prices actually observed, across several merchants and over time.

Your data stays yours

It is used to advise you, never sold.

Now open

Your cellar starts
with a diagnostic.

About ten minutes of questions about your tastes and budget; if you order the Cellar Book (€29), it arrives within 5 working days.

Take the diagnostic Discover the Private Cellar

Give a gift card · the Cellar Book or a year of the Private Cellar